Rooted is a down-to-earth lifestyle magazine whose theme is sustainability and the environment, marketed towards young people. It aims to provide education about environmental issues while also supplying ideas and encouragement to live more sustainably. The monthly issues include, but are not limited to, relevant news stories, lifestyle guidelines, and environmental field guides. Colorful gouache illustrations are a part of the brand that accompany the stories and complement the subject matter.
Rooted’s content spans across both a print magazine and website.