smArt
Brand Identity
It's no secret that K-12 art education is on the decline in the US due to tighter budgets and schools’ occupation with measurable determinants of success (i.e. SAT scores). Yet, even minimal exposure to the arts is proven to increase students’ performance in academic classes. smArt is a nonprofit speaking to K-12 educators, spreading awareness of the arts’ benefits to students, as well providing easy curriculum guides for integrating art lessons into pre-existing academic classes, eliminating the need for potentially expensive arts-only classes if the schools cannot afford them.
Educators receive a brochure in the mail outlining the benefits of art integration, as well as curriculum guides for each subject.
The brand also introduces interactivity in its touch points, such as a booth at teachers’ conferences inviting users to doodle, to better engage with the audience.
