smArt

Brand Identity

 

It's no secret that K-12 art education is on the decline in the US due to tighter budgets and schools’ occupation with measurable determinants of success (i.e. SAT scores). Yet, even minimal exposure to the arts is proven to increase students’ performance in academic classes. smArt is a nonprofit speaking to K-12 educators, spreading awareness of the arts’ benefits to students, as well providing easy curriculum guides for integrating art lessons into pre-existing academic classes, eliminating the need for potentially expensive arts-only classes if the schools cannot afford them.